My name is Jan Hagenbrock and this is my (design) story.

I started my journey into design when I was 8 years old. My dad had bought a Mac SE30 and I fell in love with it. At the time MacDraw Pro was the tool of choice, Freehand was just too expensive.

At that age I had already figured out what I would go to school for. I would learn all the theory behind advertising, design and communication because I knew that with practice I would be OK learning all the technical aspects of actually putting it all together either on paper or on a screen.

I started at Pontifícia Universidade Católica de Minas Gerais and in my sophomore year I spent some time working at a package design studio. It was there that I got all of my Photoshop chops and I also learned how much better looking a tomato looks with a little red lipstick.... everything to make the packaging more appealing.

After moving to the US and graduating from the University of Oregon I moved to San Diego and spent the next 8 years working at a boutique design studio. I learned everything I know about Identity, typography and all things print in those years. It was my first exposure to an older version of the now modern UX. It's funny, nobody thinks about it, but print also has a UX process, the only difference is that you get ONE SHOT - no re-dos, no hot fixes, no branching or quick deployments - your press check is your last chance to avoid disaster or embarrassment.

In 2009 I joined a startup and the exposure to SaaS and everything that goes into delivering a tangible asset changed my perspective on technology. It also showed me what small, but great and dedicated teams can accomplish. Working on a startup allowed me to be part of the entire product lifecycle and I wore many hats during those 6 years.

Fast forward to today. I split my time working on my own startup while carving some time to help others with what I have learned over the years. Of course this is also paying for the bills right now ;-)

It has been quite a journey so far and I am looking forward to what I will be learning next. At the core I believe in businesses and how their stories makes them unique. It helps me design products and experiences that help them engage and communicate with their customers.

Services I Offer

  • Build websites
  • Consult on marketing needs
  • Create a living style guide
  • Flush out wireframes
  • Create you a logo
  • Construct personas
  • Guide your MVP
  • Help you build a brand
  • Honest feedback on current materials
  • Mobile app prototyping
  • Organize content (architecture)
  • SEO for your site
  • User interface
  • UX review
  • Need something else, contact me

Tools I use

  • Balsamiq
  • BitBucket
  • Buffer
  • Codekit
  • Confluence
  • Adobe Creative Suite
  • Espresso + other IDE's
  • FTP
  • Goolge Apps
  • JIRA
  • Mailchimp
  • MarvelApp
  • MS Office
  • ScreenFlow
  • Skype
  • Slack
  • SourceTree
  • Xamarin
  • And many others....


  • Agile/Scrum - SDLC
  • Analytics
  • Art Direction
  • Bootstrap
  • Branding
  • Collateral
  • Content Sorting
  • CSS
  • Discovery
  • Experiences
  • HTML
  • Identity
  • Interviewing
  • Information Arquitecture
  • Jekyll
  • Joomla
  • LESS
  • Mobile
  • Onboarding
  • Packaging
  • Personas
  • Print/Press
  • Product Design
  • Product Management
  • Prototypes
  • Requirements Gathering
  • Research
  • SEO
  • Shadowing
  • Social Media
  • Surveys
  • UI
  • Use Cases
  • User Journeys
  • User Stories
  • UX
  • Walkthroughs
  • Wireframes
  • Wordpress
  • Workflows

About This site

This site was built with Jekyll and Bootstrap. It seemed like the logical choice to quickly build all the necessary containers for the site without having to rely on a database. It is very modular an extensible so I can add projects as I complete them.

I am in the process of cleaning up unused markup and classes from the framework and also re-organizing the stylesheets a little bit better. Trying to optimize all resources and at some point place them on GCE.

Resources are still a bit heavy but I will lean this out pretty soon.